Monday, May 23, 2011

Malev: The Southeast European Routes, c. 1974

Following on the previous post, this second, equally-vivd postcard shows Malev's Balkan routes, which interestingly bypass the region's capitals (Belgrade, Sofia, Bucharest, Zagreb) in favor of seaside leisure destinations along the Black Sea and that great Venetian fortress on the Adriatic: Dubrovnik. Perhaps the major cities were unserved, or perhaps this placard was meant to entice the socialist holiday-maker. Like the other item, each city is paired with an illustrated scene, further marketing each city as a vacation spot.

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