SAHSA Route Network, 1993

A luscious example of SAHSA's advertising artistry was shown in the middle of last year, but the posts moved on before this equally elegant and attractive example could be featured: an almost railroad-like vine of routes creeps out from a central spine, showing a respectable reach for such a small carrier. Tegucigalpa, the presumed hub, is shown off the the side, completely off-center, below it are the cities of the isthmus, ending at Panama. The broader boughs of the trees, spinning off the top of the network like the kicking legs of a triskelion, are the American gateways: Houston, New Orleans, and Miami, with the Caribbean stops just below, surprisingly including Grand Cayman but also the domestic destinations of Roatan, La Ceiba, and San Pedro Sula—these may had international routes as well. Guatemala City and San Salvador branch off to the far right.

A gorgeous mural of the attractions of SAHSA's network lies at the ad's base, from the skyline of Houston, the icons of Disney World and a Gone with the Wind Antebellum scene at left, to the Mayan temples of Mesoamerica at center, to the fun and sun of the warm Caribbean, a merchant ship navigating the Panama Canal at upper right.

SAHSA Route Network, 1993

One of the member carriers of Grupo TACA is the International Airline of Honduras, SAHSA, shown here in a lucid advertisement from late in its independent life. There are as many routes out of the Honduran resort of San Pedro Sula and the Belizean cities as there are from the capital, Tegucigalpa. Houston, New Orleans, and Miami are the US gateways, and the airline flew as far south as Panama. Interestingly, there is no service to Mexico City or Cancún, although there was a flight from the Caribbean resort town of La Ceiba to tiny, Anglophone Grand Cayman. This service, along with flights to New Orleans, did not survive the rebranding into TACA.

TACA: The Lima Hub, 2011

No corner of the globe has undergone such a radical re-alignment of aviation interests than Latin America, in which all but a handful of state carriers and private operators (not least including VIASA, VASP, Transbrasil, VARIG, Lloyd Aero Boliviano, Ladeco, Ecuatoriana, Aviateca, NICA, and Sahsa) have disappeared. In addition to the asphyxiatingly ubiquitous LAN Group, and a variety of promising mainline start-ups and a plethora of low-cost ventures, South America is now territory covered by Grupo TACA, through its 1999 merger with Avianca.

That marriage included the rebranding of a unit based at Lima, formerly known as TransAm but now operating as TACA Peru, with Avianca as a 49% shareholder. The division serves ten major cities from Santiago to Santa Cruz to Sao Paulo, and connects northwards to TACA's hubs in Central America as well as Mexico City and Miami.

TACA Airlines Network, 2011

Fast-forward from the previous post, and tiny El Salvador has, through merger and might, grown to one of the largest inter-American airlines and virtually the only international airline between Mexico and Panama, with focus cities in San Jose, Costa Rica and Guatemala City. The Spanish fine print at the bottom of the map mentions the original state carriers, such as LASCA, NICA, Aviateca, and newly-formed national divisions such as TACA Perú, that form the modern airline. The latter is based from a sizable hub at Lima, detailed in the next post.

In North America, the airline runs as far northwest as San Francisco and as far northeast as Toronto, although an earlier route to Boston failed. New Orleans is gone, but Orlando and Dallas have been added, along with highly-prestigious and lucrative routes to Washington and New York. The next few posts looks at the growing airline in detail.

Aviateca Timetable and Route Map, June 1993

Continuing with our posts on service between the US and Latin America, this twenty-year old artifact of Mesoamerican aviation is presented: a full intra-American flight schedule and route map for Guatemalan state carrier Aviateca in its Late Post-Classic phase, just prior to be absorbed into the fold of Grupo TACA of neighboring El Salvador.

The schedule stretches from Chicago to Panama, as does the small map at the lower right, showing a web of routes out of Guatemala City, including an unusual route to New Orleans, which would later be rerouted to Honduras after it taken over by TACA. Unfortunately, like the airline that committed to it, the route has not survived to the present day, and New Orleans' role as a primary gateway from the Midwest to Middle America is a distant memory. But here, there is also some sort of connecting service between Louisiana and Houston, which also links with Merida, in the middle of the Yucatan. Aside from its base of operations at La Aurora, the airline held a mini-hub at Flores, gateway to Tikal in the northern Peten department, links to Cancún and Belize. In a sense, Aviateca was the airline of the Mundo Maya, even in the mid-1990s. Yet the Quetzalcoatl was not to survive as its own fleet, becoming one of the five macaws of Grupo Taca just a few years after the publication of this pamphlet.

USAirways: Ft. Lauderdale Hub, 2004

USAirways established a Caribbean basin hub in the middle of the last decade, but apparently it didn't last. Sort of a shame, and a bit unexpected in that USAirways, like other legacy carriers, has been looking to international traffic for revenue growth recently, evident in USAirway's services from Belize to Rio from its Charlotte hub, which much offer more traffic and profits.

American Airlines Hub Maps, 2002: Miami

If there is one region where American Airlines unquestionably dominates, it is Latin America. This bland 2002 map of American's Miami Complex shows a showering spray of routes, at lower left touching each vertebrae in the Andean spine, from the Yucatan to Tierra del Fuego, with neat vertical rows of Leeward and Windward destinations at right and lower center, with the remainder of South American supercities at bottom. A dotted line shows the codeshare with South African Airways from Miami to Cape Town and Jo'berg. London, Paris and Madrid are also served non-stop.

United Air Lines: South America and Europe, 1999/2000

Two dull, monochrome, newspaper-thin, facsimile-bland maps showing United Airlines's destinations in Europe and South America during the 1999/2000 Winter season. Düsseldorf has since been dropped (its somewhat surprisingly how unsuccessful decentralization of US-German flights has been, see Lufthansa to Berlin, Delta to Stuttgart, and Emirates to Hamburg for other examples). Also United remains a presence to Brazil and Argentina, but has retreated from the Mesoamerican and Andean capitals shown here.