Finnair: The Shortcut to 11 Cities in Asia, 2012

As our first post of the month featured an unusual route between easternmost Europe and China, this item which has been in our filebox for a few years seems most relevant. Finnair has over the last decade remade itself as a premier airline between Europe and Asia, especially China, avoiding competing on the trans-Atlantic competition, where its northeasternmost position was a disadvantage, and playing up the strength of Helsinki's near-polar location the long-haul routes follow flow across the continent efficiently. 

Finnair has had a lot of success with this strategy, even profiting from some of the world's more random long-haul routings from what is essentially a very small airport at Vantaa to cities such as Nagoya and Chongqing, which was the newest destination on this map. Since this magazine advert, Finnair has expanded into China further, reintroducing Guangzhou and adding Xi'an, as well as serve to Ho Chi Minh City, although Hanoi was less successful. Much of this service is also apparently seasonal. 

This advert's smooth whites and greys almost feel polar, positioning the globe in such a way that the 11 trans-Asian routes flow over its curvature. Its unclear exactly what the European routes are, as they are not labeled, but the concept of Helsinki as a transit hub is made quite clear. A single line tucks behind the planet, indicate Finnair's few North American routes, which currently consist of New York and Miami and seasonal service to Chicago, but will soon include San Francisco. Boston, Ft. Lauderdale, Seattle, Toronto and Montreal are among those cities that didn't work out. 

Finnair to Asia, March 2013

Few carriers in the world have turned their geographic lemons into lemonade as Finnair, whose dominant strategy in the last 10-15 years has been to look beyond its own tiny home market to become a dominant carrier between Europe and the distant destinations of Asia. This began in the late 1990s with succesful runs to major mixed business/leisure hubs from Tokyo to Hong Kong to Bangkok and Singapore. Today, this includes a daring strategy to link second-tier mainland Chinese cities, such as Chongqing and Xi'an, with little Vantaa Airport in Helsinki, spanning Eurasia by linking European business centers with emerging megacapitals of the Far East, which later this year will include Ho Chi Minh City but was curiously unsuccessful in reaching Guangzhou.

The map above, an eye-catching global map from a web banner ad, shows 13 long-haul non stops. Also helpfully, and perhaps a little hopefully, the map shows the link to New York, suggesting a JFK to Japan journey via Scandinavia.

Finnair: Worldwide Network, c.2005-08

Finnair's own Baltic blue flavors this smooth polar projection of the airline's routes. The destinations arrayed are quite similar to the last post, although with all three of Finnair's destinations in Japan are shown, and the inclusion of Guangzhou, dating the map to sometime between 2005 and 2008. Miami is the southwestern extent of the network, although it is unlabeled.

Most remarkably similar to the previous post's map is the European segment, which seems to show the same cache of cities: Madrid, Milan, Budapest, Rome, Dublin, and Paris--suggesting some sort of special meaning in terms of intercontinental connections via Vantaa.

Finnair Worldwide Network, c.2009

A global route map of Finnair as viewed from the north pole. The airlines's routes to New York and Miami cross into Arctic airspace, while its long routes to Asia fan out to the right. A small bushel of European short-hauls, seeming tiny by comparison, do not depict all of the airline's regional routes; perhaps this is meant to simply illustrate connections to its long-haul network.

Special thanks to the website airreview.com for the image.

Finnair: The Chinese Routes, 2012

A silvery, polarized projection showing the trans-Asian routes of Finnair from Helsinki to China. Later this year, in May 2012, Finnair will add its fourth destination to its Chinese roster, landing at Jiangbei International Airport in Chongqing, shown above in hot pink.

Its not particularly clear as to why the other cities that Finnair does not connected to Vantaa are shown, as its especially unlikely that plans are in the works for Finnish connections to Kunming or Tibet.

Brussels Airport Departure Board #1

As it approaches 11:30am in Brussels, several long-haul flights are closing their doors: United to Chicago (its flight to Washington is ten minutes after noon), and Brussels Airlines SN263 to Ouagadougou and Cotonou.

There are two delayed flights to London at the top of the board, and a Finnair flight to Helsinki is on final call.

There are several Mediterranean destinations up until mid-day: Turkish to Istanbul, Tunisair to Tunis, Alitalia to Rome; just thereafter is an Iberia connection to Madrid, an El Al departure to Tel Aviv and a Royal Air Maroc flight AT683 to Tangier.