A luscious Online banner advertisement boasts of Korean Air's superjumbo service to its to principal American gateways: Los Angeles and New York-JFK, from its megahub at Seoul-Incheon. The banner ad links to more detailed press release on the airline's website, shown here also. Service to New York began in August and Los Angeles in October. Initially, the double-decker flights were thrice-weekly, but became daily later in the fall of 2011. The language, "where dreams are made," recalls Korean Air's widespread television commercials, featured previously. The press release also details the airline's plan for regional A380 service to Tokyo, Hong Kong, and Bangkok.