As mentioned in the last post, today marks the launch of Emirates Airline's daily non-stop service from Dubai to Ft. Lauderdale, the Gulf mega-carrier's 11th U.S. gateway and the second in Florida—the 10th American city was Orlando, launched in September 2015. The B777-300 service is by far the longest non-stop from Ft. Lauderdale.
The marketing of the flight by Emirates has been somewhat interesting, as the adverts emphasize "South Florida" with pictures of the art deco streets of Miami Beach.
Along Sheikh Zayed Road, in Dubai itself, where the airline takes up the side of a massive Novotel in Dubai Internet City to advertise its constant new services, the tarps are emblazoned with "Miami" over Ft. Lauderdale, as seen here as workers paste over the "Hello Hanoi" advertisements from the beginning of 2016.
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