Long-gone are the days when Trans World Airlines even existed, or that there was a sizeable airline hub at Lambert Airport in St. Louis, or that there was intercontinental service from the airport. But in the golden years of the 1980s and 1990s, St Louis acted as a mid-American cross-roads, linking the plains states with the coasts, in addition to a highly-prestigious cluster of cross-pond services to London and Paris. The London services peaked at a double-daily operation in the summer of 1997.
The simple symbolism of the above advertisement is clever, graphically rearranging the elements of the famous London underground logo to look both like the Gateway Arch and link the arc of an airplane flight, taking off and landing on two different continents.
Regretfully, any international service at St. Louis today stretches only as far as Toronto or Cancún. American Airlines picked over the remnants of bankrupt TWA in 2001, ending trans-atlantic services soon after the takeover, and shutting down the hub operations in St. Louis over the next decade.
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