Wednesday, September 14, 2011

South African Airways: Johannesburg-Madrid-Brussels, April 1977

The year 1977 saw a major redesign of South African Airways' first flight cover, which was used at least twice that year, as shown in this and the next post. Less colorful, yet more dynamic than before, SAL/SAA's new Star Wars-era envelope graphics show the blunt profile of the airline's renown B747SP soaring across a shadowless outline of Brussels's futuristic landmark Atomium, paired with the soaring height of Johannesburg's Hillsbrow Tower. Madrid, the first European stop of this new service, (according to the printing), apparently lacked a sufficiently space age skyscraper to be celebrated in the scene or given the boldface headline in the announcement.

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