Wednesday, July 4, 2012

Pakistan International Airlines: Sialkot to Kuwait, 2008

The signature globes of Kuwait Towers are twinned with an overflowing bunch of footballs in this print advert for "another first for PIA" with once-weekly service from Sialkot to the emirate, barely more than a month after the privately-built Sialkot international airport had opened. Kuwait is one of several Gulf cities that PIA flies to from Sialkot, among them Riyadh, Jeddah, Sharjah and Muscat. Air links between Pakistan and the Gulf are quick substantial, largely due to commercial and financial connections but also the massive flows of migrant workers to the understaffed economies of the region.

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