SAHSA Route Network, 1993

A luscious example of SAHSA's advertising artistry was shown in the middle of last year, but the posts moved on before this equally elegant and attractive example could be featured: an almost railroad-like vine of routes creeps out from a central spine, showing a respectable reach for such a small carrier. Tegucigalpa, the presumed hub, is shown off the the side, completely off-center, below it are the cities of the isthmus, ending at Panama. The broader boughs of the trees, spinning off the top of the network like the kicking legs of a triskelion, are the American gateways: Houston, New Orleans, and Miami, with the Caribbean stops just below, surprisingly including Grand Cayman but also the domestic destinations of Roatan, La Ceiba, and San Pedro Sula—these may had international routes as well. Guatemala City and San Salvador branch off to the far right.

A gorgeous mural of the attractions of SAHSA's network lies at the ad's base, from the skyline of Houston, the icons of Disney World and a Gone with the Wind Antebellum scene at left, to the Mayan temples of Mesoamerica at center, to the fun and sun of the warm Caribbean, a merchant ship navigating the Panama Canal at upper right.

SAHSA Route Network, 1993

One of the member carriers of Grupo TACA is the International Airline of Honduras, SAHSA, shown here in a lucid advertisement from late in its independent life. There are as many routes out of the Honduran resort of San Pedro Sula and the Belizean cities as there are from the capital, Tegucigalpa. Houston, New Orleans, and Miami are the US gateways, and the airline flew as far south as Panama. Interestingly, there is no service to Mexico City or Cancún, although there was a flight from the Caribbean resort town of La Ceiba to tiny, Anglophone Grand Cayman. This service, along with flights to New Orleans, did not survive the rebranding into TACA.

TACA Airlines Network, 2011

Fast-forward from the previous post, and tiny El Salvador has, through merger and might, grown to one of the largest inter-American airlines and virtually the only international airline between Mexico and Panama, with focus cities in San Jose, Costa Rica and Guatemala City. The Spanish fine print at the bottom of the map mentions the original state carriers, such as LASCA, NICA, Aviateca, and newly-formed national divisions such as TACA Perú, that form the modern airline. The latter is based from a sizable hub at Lima, detailed in the next post.

In North America, the airline runs as far northwest as San Francisco and as far northeast as Toronto, although an earlier route to Boston failed. New Orleans is gone, but Orlando and Dallas have been added, along with highly-prestigious and lucrative routes to Washington and New York. The next few posts looks at the growing airline in detail.