Tuesday, May 9, 2017

Royal Air Maroc: New York to Brazzaville, 2016


"Brazzaville" is not a place name that frequently jumps out from the screen when landing on an airline's home page. In this case, however, Royal Air Maroc seems to randomly generate a destination from its plethora of sub-Saharan services, to greet web visitors. As New York City leads the U.S. in terms of its immigrant population from Africa, and RAM is one of very few carriers connecting New York—or anywhere in North America—with the African continent, this might be one of the few spots that such a relatively obscure destination should be broadcast. As with other advertising copy, the need to change planes in Casablanca (often with a long layover) is not mentioned. There is, unfortunately, no non-stop from JFK to the Congo Republic. 

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