Monday, May 8, 2017
Royal Air Maroc: Conakry to Beirut, March 2017
Another RAM billboard in another country: this outdoor advert invites customers in Guinea to consider the nine connections per week to Beirut from Conakry, a somewhat indirect, 13.5 hour routing via Casablanca, more than 2,000km out of the way, is nonetheless an attractive option, given the country's few air connections.
The copy boasts of the airline's generous baggage allowance, which is a frequent selling point for airlines in West Africa, given the importance of petty trading and commercial buying trips in the region. Like most West African countries, Guinea hosts a large Lebanese population, many involved in commerce and trading or consumer products, construction supplies, garments, and other materials, so there is already a sizable potential market.
The billboard features a lovely scene of the sun setting into the Med behind Beirut's famous corniche.