Monday, February 1, 2010

SAS: Map of the Long-Haul Routes, 2003

,Scandinavian Airlines System's contemporary operations focus on two long-distance markets: Asia and the United States. The US side has increasingly been aligned with United Air Lines's feeder system from its hubs (in the 1980s the alliance was with Continental's base at Newark), as well as a reliance on ethno-cultural links to Scandinavian communities in the United States, such as the Upper Midwest. Chicago O'Hare's links to both Copenhagen and Stockholm can be understood in this context, as certainly Seattle should be seen, beyond the usual link between major advanced economies.

SAS, like Finnair, has also been seeking advantage of the polar-orientations of Europe-to-North Asia routes, with some success. Other than that, SAS is limited to the European area (see yesterday's post for an exhibit of how far the system's reach used to be). Its mournful that SAS no longer lands at Seattle-Tacoma.

The copper monochrome of this polar projection is interesting, as is the inclusion of the moon for added extraterrestrial effect.

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