Monday, September 12, 2016
Aeroflot: From Berlin to Asia via Moscow, July 2015
Elsewhere in the under-sized spaces of Berlin Tegel's main terminal A, hang a few banner adverts affixed to the ceiling. Here, Aeroflot tailors its offerings to the passengers below: given the chronic and increasingly dire under capacity of the diminutive Tegel, and the scandalously, incessantly delayed opening of Berlin-Brandenburg, there are surprisingly few long-haul options for travelers from the capital of Europe's largest economy.
Here, the Russian flag carrier boasts of an easy connection to far-flung destinations in east Asia: Hanoi, Phuket and Beijing (here showing how the Germans still say Peking), for example, all via Moscow Sheremetyevo. The campaign might not have been as successful as expected, as currently Aeroflot only serves Schönefeld, just adjacent to Berlin's perennial airport-of-the-future, which may never open.