Monday, August 26, 2013

Billboard in Accra showing the Air Mali Network, 2011

Air Mali has, in recent years, made a strong effort to be relevant in the fast-growing but still tiny West African aviation market. Prominent billboards, such as this one on the Kanda Highway near Kotoka Airport in Accra, were part of its strategy to get noticed and get customers.

The network stretches from Pointe-Noire to Nouakchott, and concentrates heavily on the Francophone capitals. However, there are a few Anglophone cities served, as especially highlighted on this advert with Accra shown more prominently than even Bamako. Lagos is also linked, although central African serves to Libreville and Brazzaville appear to transit via Cotonou or Lomé. The Freetown-Monrovia service was short-lived, and since this billboard was erected in Ghana, the country has been torn apart by civil conflict, from which it is just now starting to recover. It's not clear from the airline's website how accurate this c.2011 route map is today.

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