Wednesday, June 19, 2013
BMI Regional: Brand-new destinations from Birmingham, May 2013
A lazy snap of a billboard at an airport roundabout; that peculiar zone of travelers and their company, heading to and from the aerodrome. Surely the intended audience already has their passage arranged? Maybe next time.
In this case, Birmingham International, whose glory days of flag carriers and intercontinental widebodies are distant, but which still hosts a variety of carriers to points across Europe, and a few beyond.
Here, BMI Regional, that remnant rump of the erstwhile international carrier, British Midland, is actually expanding, even as its long-range flagships have been absorbed into the fleet of British Airways, which no longer flies to Birmingham at all. Britain's great industrial metropolis is now linked to a rather random foursome of short-haul hops to Scandinavia and France: Billund, Denmark, Gothenburg, Sweden, and Lyon and Toulouse in southern France. Brazilian regional jets do the journeys.