Wednesday, October 26, 2011

All Nippon Airways: Daily Direct Overnight from Munich to Tokyo, Summer 2011

All Nippon Airways has always had a rather conservative international reach, flying to only six North American cities, and currently four in Europe. Some European cities like Milan, Rome, and Vienna were launched and withdrawn. This German advert shows how ANA uses Munich's airport as a gateway from Tokyo to a number of EU cities (via its Star Alliance sister, Lufthansa).

Curiously, one might imagine that this marketing would be better suited to the Japanese passenger to Prague, Lyon or Bologna, but here it seeks to demonstrate to Europeans how easy it is to connect from all corners of the continent to the daily overnight flight to Narita: barely-visible blue landmasses of Germany and Japan are linked with a white arrow, but a yet-to-be-used B787 points westward.

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