In just the last four years, starting in about 2012, Boston's Logan International Airport has seen one of the most astonishing periods of international traffic growth in the history of American aviation. In a startlingly compacts period of time, beginning with JAL's dreamliner service to Narita in April 2012, Logan's somewhat pedestrian terminal E has seen an astonishing addition of new tail fins—especially those running long- and ultra-long haul intercontinental flights from New England: Hainan, Emirates, Cathay Pacific, COPA, Aeromexico, Turkish, and WOW Air. These are now being joined by Norwegian, Qatar Airways, Eurowings, Air Berlin, SAS, Thomson Airways and TAP Air Portugal, in addition to new services by Jetblue, Logan's de facto hub airline.
Last year, in mid-2015, El Al was a somewhat unlikely participant in this onrush. The Israeli flag carrier launched a thrice-weekly B767-300 non-stop to the Holy Land gateway, Ben Gurion International Airport. This print ad, boasting a beachy scene of Tel Aviv's skyscraper-studded riviera, featured in Boston magazine ahead of the first flight. Likely paid for by Massport as part of the incitement package offered to El Al to secure and support the service. Whatever the state agency has been doing, it's been doing it right.